Post by account_disabled on Feb 19, 2024 23:44:18 GMT -5
The main feature of the Instagram Reels algorithm, which brands can use to the maximum benefit of their business, is the display of reels from accounts that the user is not yet subscribed to. With the help of artificial intelligence, Instagram analyzes the interests and preferences of the user and suggests watching videos that could potentially interest him. The algorithm is based on three main principles: " WHO " . The social network will show the Reels user not only authors to whom he is subscribed and interacts with them (regularly opens stories, comments, likes), but also similar accounts.
For example, if you are an active subscriber Webpromo and browse our Reelsabout internet marketing, Instagram will recommend you videos from other marketing agencies. " WHAT " . Analyzing the user's favorite topics, Instagram offers him a similar type of content. For France Phone Number example, the social network will recommend similar beauty videos to those who are regularly interested in Reels with a review of cosmetic products (regardless of whether he is a subscriber of the authors of the viewed videos). " WHEN " . Although Instagram has abandoned the chronological feed in favor of an algometric one (newer but potentially less interesting posts appear below), the timing and frequency of Reels posts matters.
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Between two rollers with approximately the same coverage, the platform will still prefer the fresher one. According to a study by Metricool, most people check their Instagram from 6:00 p.m. to 9:00 p.m. Monday through Thursday, after 3:00 p.m. on Friday . Also, the algorithm takes into account how often the user scrolls the feed of the application and prioritizes posts. Interesting! According to Social Insider, pages with a small audience (up to 5k followers) have the highest reach rate (ER) of Reels. This once again proves that the algorithm recommends the content of brands with active reactions, while taking into account mainly not absolute indicators, but relative ones.
For example, if you are an active subscriber Webpromo and browse our Reelsabout internet marketing, Instagram will recommend you videos from other marketing agencies. " WHAT " . Analyzing the user's favorite topics, Instagram offers him a similar type of content. For France Phone Number example, the social network will recommend similar beauty videos to those who are regularly interested in Reels with a review of cosmetic products (regardless of whether he is a subscriber of the authors of the viewed videos). " WHEN " . Although Instagram has abandoned the chronological feed in favor of an algometric one (newer but potentially less interesting posts appear below), the timing and frequency of Reels posts matters.
Between two rollers with approximately the same coverage, the platform will still prefer the fresher one. According to a study by Metricool, most people check their Instagram from 6:00 p.m. to 9:00 p.m. Monday through Thursday, after 3:00 p.m. on Friday . Also, the algorithm takes into account how often the user scrolls the feed of the application and prioritizes posts. Interesting! According to Social Insider, pages with a small audience (up to 5k followers) have the highest reach rate (ER) of Reels. This once again proves that the algorithm recommends the content of brands with active reactions, while taking into account mainly not absolute indicators, but relative ones.