Post by account_disabled on Jan 8, 2024 2:48:03 GMT -5
Influencer marketing is not a pas*ing fad and it seems that it is here to stay. The figures don't lie and that is that 74% of advertisers have used influencer marketing on some occasion, and 89.2% of brands and agencies affirm that this discipline is effective or very effective ( Social Publi ). The influencer marketing market is an increasingly important business in Spain . A consequence of this is the birth of Influencer Marketing Week , an event that the pandemic has converted online and that brings together the main professionals in this sector that moves millions of euros every year. In fact, a study by IAB Spain revealed that investment in influencers exceeded 20.3 million euros in 2018 in Spain.
In 2019 it reached 26.4 million euros and in 2020 the forecast was 32.5. Within the framework of IMWEEK20 , which is taking place from November 9 to 16, the round table 'The present and future of Email Data influencer marketing in Spain' is being held this afternoon - at 6:15 p.m. - with representatives of the sector and moderated by the founder and CEO of MarketingDirecto.com, Javier Piedrahita. influencer The economic crisis derived from COVID-19 has modified the previously mentioned figures and the forecast is that the numbers will be similar to those of 2018. In the Influencer Marketing Week, great specialists from this sector meet who, through talks or round tables, explain some of the most important elements for brands to learn to work with influencers. The event is counting on the presence of prominent international and national companies and references in the influencer marketing sector such as Traacrk, Hyperauditor, Youzz, SocialPubli, Influencity, Heepsy, 2btube, Divimode Samyroad and brands such as Aba English and Luxottica.
In the case of the round table 'The present and future of Influencer Marketing in Spain', moderated by the CEO of MarketingDirecto.com , it will be attended by Nicolas Chabot (Traacrk), Ismael El-Qudsi (Social Publi), Andriana Shablia (Hypeauditor), Daniel Sánchez (Influencity), Francisco Ascensao (Youzz), Marta Gabriel (Luxottica), Diego Hall (instagramer) and Lledó Holgado (2btube). "#IMWEEK20 aims to be an opportunity for many and that is why it has a tool to offer participants the possibility of arranging private online meetings with speakers and promoting networking and maximizing business opportunities," he said. expressed Oscar Cumí, founder of the Influencer Marketing Place portal and promoter of the meeting. In addition to the presentations, they have various round tables that encourage discussion and dialogue among participants. All of this can be followed through the Streamyard platform starting at 4 p.m.
In 2019 it reached 26.4 million euros and in 2020 the forecast was 32.5. Within the framework of IMWEEK20 , which is taking place from November 9 to 16, the round table 'The present and future of Email Data influencer marketing in Spain' is being held this afternoon - at 6:15 p.m. - with representatives of the sector and moderated by the founder and CEO of MarketingDirecto.com, Javier Piedrahita. influencer The economic crisis derived from COVID-19 has modified the previously mentioned figures and the forecast is that the numbers will be similar to those of 2018. In the Influencer Marketing Week, great specialists from this sector meet who, through talks or round tables, explain some of the most important elements for brands to learn to work with influencers. The event is counting on the presence of prominent international and national companies and references in the influencer marketing sector such as Traacrk, Hyperauditor, Youzz, SocialPubli, Influencity, Heepsy, 2btube, Divimode Samyroad and brands such as Aba English and Luxottica.
In the case of the round table 'The present and future of Influencer Marketing in Spain', moderated by the CEO of MarketingDirecto.com , it will be attended by Nicolas Chabot (Traacrk), Ismael El-Qudsi (Social Publi), Andriana Shablia (Hypeauditor), Daniel Sánchez (Influencity), Francisco Ascensao (Youzz), Marta Gabriel (Luxottica), Diego Hall (instagramer) and Lledó Holgado (2btube). "#IMWEEK20 aims to be an opportunity for many and that is why it has a tool to offer participants the possibility of arranging private online meetings with speakers and promoting networking and maximizing business opportunities," he said. expressed Oscar Cumí, founder of the Influencer Marketing Place portal and promoter of the meeting. In addition to the presentations, they have various round tables that encourage discussion and dialogue among participants. All of this can be followed through the Streamyard platform starting at 4 p.m.